Key Opinion Leaders Exist: Advocates Are Developed
Advocacy Development requires strong knowledge of specific market segments. The role of advocacy within a given segment requires taking an organized approach to engaging those who can add their knowledge and experience to address specific strategic goals and/or marketplace concerns.
The level of involvement of advocates is an essential measure of understanding any segment of a marketplace. The ability to ensure Advocacy Development occurs at the appropriate time can make a great deal of difference in the end result of a targeted communication plan.
Utilizing years of experience in the area of Advocacy Development, ISC is able to provide our clients with key support services in this vital field.