Ulcerative Colitis (UC)

Educational ExhibitTM: Helping to Establish a Niche

Santarus was developing a product targeted at a niche between two existing standards of therapy. The company was focused in an area that could potentially provide aid to a large number of patients and secure the company a new segment in am an expanding market. Case Study – Uceris outlines how the Educational ExhibitTM helped to achieve the desired result.

Demonstrating the Impact of a Targeted Pre-Market Awareness Program